Studio Shimo


Studio Shimo is a creative project by London-based textile and graphic designer Juliette van Rhyn. Inspired by a long walk through Tokyo’s Shimokitazawa neighbourhood in 2019, Juliette decided to create a brand with the same feelings of warmth and nostalgia she felt in the vintage shops and record cafes there.

Studio Shimo’s motto is ‘A Bright Life’, and the work reflects this gentle, positive approach to design and living.

Studio Shimo’s prints offer a glimpse into a sculptor’s studio, full of found objects, moquettes, orbs, and vases. The still life setups and full shelves delicately balance form and colour, creating a play between activity and calm.